Listing Sales Strategy

Selling your home is one of the most serious transactions of a lifetime. Don't you think your home deserves a well defined sales strategy. With the unique demands of today's real estate market, selling your home requires a real estate agent with a proven track record of expertise and results with a Marketing Plan for your property.

The challenges of finding new buyers requires fast response marketing programs, leading edge technology and the financial ability to advertise your home throughout the marketing term. When you list your home with one of our Realtors, you have the benefits of a real estate Broker with the knowledge and experience to take your property from initial listing through final act of sale in a smooth professional manor.

When it comes to real estate, exposure is everything. We will promote your home to the largest possible audience of buyers and real estate agents through Realtor.com, three MLS associations, national and local real estate directories and her own, very successful, personal web sites.  We use a dynamic combination of high impact traditional marketing coupled with state-of-the-art technology that generates proven results.

First impressions are critical, and we will  aggressively promote your property on the worldwide market within 24 hours of listing your home. Full color brochures, Blue Ribbon Open Houses, Open Houses, direct mail, newspaper ads, color ads, referral networks and an placement on many top real estate web sites are the start of your marketing campaign.

Price Your Home to Sell

We have a keen understanding of market conditions and will provide a Professional Market Analysis of your home to help determine a competitive price range that encourages agents to choose your property to show, serious buyers to make serious offers, and lending institutions to appraise it at the price in order to comply with financing contingencies.

It is very difficult to obtain a reasonable offer on an overpriced property. The buyer feels he should be just as unreasonable in his offer as the seller is in his asking price.  A serious buyer looks in the price range which has been determined by their down payment and monthly payment ability.

Unless your property is priced correctly, the down payment and monthly payment requirements will not be competitive. Remember, serious buyers are looking to purchase a property soon becomes very knowledgeable in his range.  An unreasonable asking price only discourages him from looking at considering your property.

Instead of adjusting your price at the time of a sale, adjust the price now and attract serious buyers.

Promoting your Property

We take advantage of the latest internet based advertising opportunities.

• Monthly e-newsletter sent to our extensive subscriber list, over 25,000 interested real estate clients
• 26 Real Estate directories(i.e. Realtor.com, Trulia, Zillow, Homefinder.com)
• 32 Company owned websites show your property
• Youtube Video
• Social Networks
• Organic Search Engine results(i.e. Google, Yahoo, Bing)

Professional Brochures

r Realtors have access to all of the latest tools and new technologies to design a variety of full color print Brochures that effectively promote your property. To ensure vibrant, high-quality images to highlight the key selling points of your property, we always arrange for a digital photo shoot of your home's interior and exterior.

Your brochures will be distributed throughout the market:

• Ongoing direct mail campaigns to our exclusive database of local, national and international home buyers and cooperating real estate professionals.
• To prospective buyers and real estate professionals when your property is shown.
• Direct Mailed to demographic and economic mailing list.
• E-mailed upon request.

At Open Houses to prospective buyers and real estate professionals. We employ two kinds of Open Houses:
1) Broker/Realtor Open Houses for real estate professionals only. This gives Realtors a chance to become familiar with your property as soon as it is on the market.
2)  Open Houses for the public, to attract potential buyers who visit your property.

Showings & Open Houses

When you list your property with Kim Gibbons, you gain dedication toward bringing qualified buyers and their real estate agents to your property. She will design a marketing program specifically for your home to encourage as many scheduled showings for qualified buyers as possible.

Kim will also take advantage of her proven success with Open Houses to encourage a high volume of prospective buyers and real estate professionals to visit your property. When Kim schedules an Open House for your property, she will promote the event with multiple advertisements, brochures, direct mailings, maps, emails and other proven marketing strategies.